This month, we’re kicking off our Smarter Upgrades, Smarter Savings series with one of the simplest ways to make your home more efficient — your bathroom. Water use adds up quickly, and upgrading your fixtures can create long-term savings without sacrificing comfort or style. Whether you’re motivated by sustainability, design, or both, choosing WaterSense®-certified products helps you use less and live better.
Let’s take a look at how these fixtures work, what makes them different, and the upgrades that deliver the biggest impact for your bathroom.
What Is WaterSense® and Why It Matters
WaterSense® is a program backed by the U.S. Environmental Protection Agency (EPA) that helps consumers identify products that use at least 20% less water than standard models — all without compromising performance. Each certified faucet and showerhead undergoes independent testing to ensure strong flow, reliable pressure, and lasting durability.
It’s an easy way to make a smarter choice for both your home and the planet. On average, WaterSense-certified fixtures can save a family up to 700 gallons of water per year — the equivalent of 40 showers — while reducing utility costs in the process.
Ready to start? Explore our most-used bathroom categories: bathroom sink faucets and showerheads & handshowers.
Bathroom Upgrades That Make a Difference
Small fixture changes can dramatically improve both the efficiency and the feel of your bathroom. Focus on the elements you use every day — faucets and showerheads — to see the biggest return in savings and comfort.
1. Bathroom Faucets
Older faucets can use more than 2 gallons of water per minute, while WaterSense-certified options use 1.2 gallons or less without losing flow quality. Modern aerator technology creates a fuller, smoother stream with less water, giving you the same experience with far less waste.
When you pair that efficiency with timeless design, it’s an upgrade that feels as beautiful as it is responsible. Whether you prefer clean modern lines or classic curves, today’s faucets blend elegant form with cutting-edge performance. Look for finishes like brushed nickel, matte black, or polished chrome to match your space and accessories.
Shop WaterSense bathroom faucets →
2. Showerheads & Handshowers
A quick shower should feel refreshing — not wasteful. WaterSense-certified showerheads are engineered to deliver a luxurious spray pattern while using 20–30% less water. Many designs now feature air-infusion technology, pressure-compensating flow regulators, and custom spray settings that make every shower feel indulgent while staying efficient.
Handshowers offer added convenience and accessibility, giving you flexibility for cleaning, rinsing, or bathing kids and pets. Choose a coordinated showerhead and handshower set to keep your design cohesive while saving water every day.
Browse showerheads & handshowers →
The Real Savings Add Up
Water-efficient fixtures aren’t just better for the environment — they’re smart financial investments. According to EPA estimates, households can save more than $250 annually on water and energy bills just by switching to WaterSense-certified faucets and showerheads. Those savings multiply when you consider heating less water and extending the life of your plumbing system.
It’s a change you’ll feel immediately — in both performance and your monthly bills — and one that keeps paying off for years to come.
Style Meets Sustainability
Efficiency doesn’t mean compromise. The latest WaterSense-certified designs prove that sustainability and style can work seamlessly together. From minimalist silhouettes to statement finishes, these fixtures bring personality and polish to your bathroom while helping protect natural resources.
And if you’re looking to go a step further, consider pairing your WaterSense upgrades with recertified fixtures for even greater sustainability. These professionally tested pieces deliver premium performance with a smaller environmental footprint, allowing you to make every choice a conscious one.
Easy Installation and Lasting Results
Most WaterSense-certified faucets and showerheads are designed for simple, at-home installation — often requiring no special tools or plumbing adjustments. That makes them ideal for a weekend project that brings immediate benefits in both comfort and efficiency.
Start with one fixture, or refresh your full bathroom for a cohesive, elevated look. Each new piece adds another layer of value, making your space more functional, sustainable, and stylish with every step.
A Small Change with a Big Impact
Choosing WaterSense-certified fixtures is one of those rare upgrades that delivers instant value — better performance, lower bills, and a positive environmental impact. It’s proof that smarter living doesn’t mean doing more — sometimes, it’s simply about choosing better.
Shop our most-loved categories: bathroom sink faucets and showerheads & handshowers.
That wraps up Part 1 of our Smarter Upgrades, Smarter Savings series. Join us next week for Part 2: Affordable Luxury – How Recertified Fixtures Deliver More, where we’ll explore how premium finishes and sustainable craftsmanship can create affordable luxury for every room.
